project specification and development process management
No matter what the type of project ... from identity design to complex, data-driven applications ... if you don't know where you're going, you won't know how to get there. We are passionate about helping you define and refine your goals, resources, and expectations. We can develop targeted project specifications that act as a guide for the development process, and that help put your projects ... and keep your projects ... on the right track from start to finish.
user experience strategy
One of the most critical measures of a site or application's effectiveness is its ability to meet the needs and expectations of your users. We put our strategy experience to work in order to define directions that resonate with your users and align with your business, marketing and communication goals.
Whether defining personas or user task matrices for web and application development, or consulting on usability and focus group testing, we can provide strategic leadership to help you ensure your development efforts are on target.
information architecture
From content and usability analysis and evaluation, to sorting, taxonomy, use case development, we'll make sure your site architecture is effective in meeting your goals and your users needs. With more than 10 years of information design experience, we can identify and define user scenarios and content types, organize your content into meaningful chunks, and provide the documentation ... including wireframes and site specs ... that form a solid foundation for the design and production of your site or application.
web concept and design
We wield creativity as a tool to achieve specific goals, not just to create window dressing. From cause marketing to e-commerce, media and entertainment to multi-national corporate sites, we provide design and communication strategy that works in tune with your marketing and business goals. We bring extensive experience in setting complex information architecture into a smart, simple visual framework.
programming design
If you can dream it, we can build it.
We execute everything from clean, efficient and standards-compliant XHTML templates to complex, dynamic, client-side and server-side programming, including hybrid approaches such as AJAX development. We can also design and develop a variety of administrative tools for content and site management. Our focus is finding the right technology for each project to avoid overkill and ensure flexibility, security and extensibility.
print design
While we are primarily an interactive services company, we occasionally provide print design services for our clients as part of a holistic approach to brand development across multiple media. (see Identity Design, below, for related expertise)
identity design
Any strategic endeavor is only as good as its foundation. We can help you devise (or revise) your identity system. We can work with you to examine the core of your business or organization, and develop a visual representation that speaks volumes.
